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  • A WEBSITE THAT WORKS YOUR BUSINESS
    WEDNESDAY 05 JUNE 2013

    Category: Our Team

    Here at Copirite, we are often asked by clients to redesign and/or redevelop their website. All too often we hear about websites that were built 5 years ago and haven’t been updated since. Or websites that do not provide any benefit for the business. As with any marketing strategy, your website needs to achieve specific goals and maintain a fresh and engaging look. Partnering with Copirite for your next website rebuild will achieve that as we go through some of the processes below. Read more…





  • PROMOTION VIA EMAIL SIGNATURES
    WEDNESDAY 22 MAY 2013

    Category: Our Team

    One powerful marketing opportunity that is often forgotten is email signatures. There is no denying that most business communication is now via email, so it’s important to ensure this daily touch point with consumers or clients is one of your strongest marketing opportunities. Simply put, email signatures are the modern day business card.

    Most email signatures do incorporate the general information of name, position and contact numbers but with a few tweaks you could easily turn your signature into a marketing powerhouse. So, before you pump out your next 40 emails ensure that your signature has some (if not all) of the following. Read more…





  • WATCH THE MAROONS MAKE IT 8 FOR 8!
    MONDAY 20 MAY 2013

    Category: Clients

    The upcoming State of Origin gives promotion savvy businesses a great opportunity to showcase their offers, bring new customers into their stores/venues and build brand loyalty.  

    Copirite was commissioned by the ALH Group to develop a multitude of point of sale solutions for this years Origin, including a state wide Queensland promotion ‘8 for 8’ to celebrate the 8th straight Queensland win, as well as offering each patron a generous $8 voucher to be redeemed in venues, and a chance to win tickets to the second State of Origin game.

    As part of the campaign, Copirite’s digital team has developed the registration process which involved creating a form with dynamic javascript postcode and venue search feature, a personalised trigger email, reports & statistics page and guest list generation for the 100 plus venues. All features were seamlessly incorporated into the existing Liveatyourlocal.com.au website, as well as graphic design of complementary advertising for use on various referring sites.

    Registrations for the offer are open until midnight, Tuesday June 4th. Get yours here.





  • COPIRITE'S INTERNSHIP
    MONDAY 04 FEBRUARY 2013

    Category: Our Team

    Last year we kicked off our Internship Program and had an overwhelming response from Tafe and university students through to current working designers. We were genuinely impressed and delighted at the level of work that the potential interns portrayed and picking a successful candidate was not going to be an easy task!

    Unfortunately, we couldn’t pick them all but one standout for Kris, our Art Director, was Ashleigh Dunlop. Her designs and personality were definitely suited to the Copirite culture and we have been loving each day she has been with us. So to ensure that Ashleigh had insight into the working world of our design team, our Art Director created a 7 step project for her. The project revolves around the concept of a new tapas bar ‘Drift‘, that is set to open this year with Ashleigh as the brains behind the interior and exterior designs. Read more…





  • REDESIGN, REBRAND OR REBEL
    WEDNESDAY 23 JANUARY 2013

    Recent months has seen two of Australia’s largest sporting goods retailers go through major rebrands with Amart All Sports dropping the ‘all’ from its title and Rebel Sport shortening their name to just ‘Rebel’. The aim of the redesign for both brands was a vision refresh with the overall aim of strengthening their market appeal in an extremely competitive retail environment. 
     
    With Rebel hoping to re-position their brand as Australia’s premium sports retailer, their logo refresh incorporates a black and yellow colour theme and a simplified font along with one of the e’s being reversed which is said to represent the ‘spirit of competition’. The new branding also flows through to store redesigns and updated brand touch points for Rebel’s online and offline consumers. 


    As for Amart Sports, Copirite’s Managing Director Annette has been watching this rebrand with interest. After starting her career within the internal advertising department at the then Amart All Sports, she has been keeping an eye on the brand changes and designs as they make their way into the stores (with most yet to implement changes to external signage that we have seen). 


    The Amart Sports updated logo features a medal and ribbon device incorporated into the new style font. The new ribbon design reportedly reflects the brand’s passion and enthusiasm for sport, however we couldn’t help but have a secret chuckle wondering if the logo concepts were drawn up whilst having a quiet brew at one of our own clients venues, the popular Victory Hotel in Brisbane’s CBD? Highly unlikely, but stranger things have happened in advertising land over a few beverages!


    So, what are your thoughts regarding the rebrands? Let us know in comments! With retailers experiencing some seriously tough times we’ll be continuing to monitor and measure the effects of the rebranding.





  • LATEST NEWS @ COPIRITE
    WEDNESDAY 07 NOVEMBER 2012

    Category: Our Team

    There has been lots of exciting movements within our office over the last few months, so we thought we would take a quick five minutes to fill everyone in on what’s been happening….

    Firstly, we welcomed on board new staff members. Taylah and Matt joined our designing team and have jumped straight into the deep end of our current work projects. We are now at 9 designers and planning on even more after the New Year. Read more…





  • WELCOME MAGIC MILLIONS
    TUESDAY 30 OCTOBER 2012

    Category: Clients

    We are thrilled to announce that we have welcomed Magic Millions on board as a new client! After completing a competitive pitch process against several other design agencies, we were so pleased to be awarded with this outcome. Thanks to the help of our strong team of designers, writers and Account Managers we went into this pitch full steam ahead and created a campaign that truly resonated the iconic Magic Millions feel and vision. It was (and is) so important to us that throughout the pitch process and through to the work we are doing now, each advertising design encompasses the passion and excitement that the Magic Millions sparks within the horse racing elite.

    This campaign involves both digital and print media, and it has seen our designers busily working on fantastic new graphics, visually striking style guides and engaging press adverts…All in a day’s work really! We can’t wait to show off some of our exciting new creations for Magic Millions, but for now here is a little peek at one we prepared earlier….





  • SHINY NEW COPIRITE CALENDARS
    SATURDAY 14 JULY 2012

    Sandwiched between a crystal spot varnish cover, the Copirite 2012-2013 Financial Year calendar showcases 12 pieces of artwork produced by our talented designers. Guaranteed to brighten up each and every month.

    If you haven’t got one yet, drop us a note on Facebook or stop by and pick one up from the Studio.

    You need one on your wall.





  • YOUNGCARE HEROS
    FRIDAY 16 MARCH 2012

    Category: Community

    It’s not often you get called a hero, let alone recieve a super-hero figurine in the mail. It’s a nice feeling! The hard working team at Copirite always support a worthy cause and this year we’ve chosen youngcare as one of our chosen charities.

    We were delighted to donate 3 x plasma TV’s to the Youngcare Apartments on the Gold Coast and thank our clients for supporting us and in turn making us, as described by youngcare – ‘heros’, defined as a a person of distinguished courage or ability, admired for his brave deeds and noble qualities.

    Now that’s a warm fuzzy feeling that makes you want to do more.





  • 2011 MACCA WINNERS
    TUESDAY 08 NOVEMBER 2011

    Category: Clients Awards

    For the second year running, the creative graphic design team at Copirite have won the trophy at the Gold Coast MACCA’s, this year for Best Advertising Campaign. The award was received for the Surfers Paradise Festival campaign, developed for client Surfers Paradise Alliance and encompassed print, web and signage components as well as a refresh of the previous years branding.